OUR WAY TO ACHIEVE YOUR GOALS
We act as your sparring partner and work on your goals together. It is important for us to provide you with the know-how you need to achieve these goals.
For this purpose, we analyse not only the goals but also the methods and processes (operations) as a first step. Afterwards, we focus on the topic of software: Which software do you use, and how can it be tailored to carry processes and make information available? Which new software makes sense? The result: The right data you need to make decisions. Together, we will define how and to whom data is transferred. Our goal: to break down silos or prevent them from emerging in the first place.
OPERATIONS
Enablement & Sparring
The CMS is very user-friendly and provides a head start thanks to agility and flexibility. Integrated measures should not be limited by software, but teams should constantly redefine the limits. This turns website owners into relevant contacts for business stakeholders in the sense of a revenue operations organisation.
Examples
- Website launch and relaunch
- Establishment of growth-driven design (data-driven, iterative approach as opposed to big bang approach)
- Setup and definition of the format and structure of the website
- Alignment with marketing and sales goals
- Template and module development
- Conversion optimisation
- UX design
- Definition/optimisation of navigation and click paths
- Training for editors/editing teams
- Flexible, modular development optimised for marketers and their application
SOFTWARE
Implementation & Integration
The CMS is seamlessly integrated into the platform CRM and follows a modern API approach. This makes integrations and data flows much easier in comparison with other CMS. This allows all stakeholders to work on a central database.
Examples
- Implementation and introduction of CMS Hub
- Data migration/consolidation and mapping of the business-typical object model
- Implementation and introduction of interconnected Marketing, Sales & Service Hub with CRM database
- Database-based output of content
- Automated translation processes
- Elastic search (product searches in connection with shops as well)
- Configurators
- Job centre connection
- Integrations with form engines and other cloud tools for interactive engagement optimisations
- Shop interfaces
- Integration of cookie consent tools
DATA
Acquisition & Information
The platform approach allows the provision of website and business analytics in one environment. This ensures maximum transparency for all stakeholders (marketing, sales, professional services, HR & administration) of modern websites.
Examples
- Website & traffic analytics
- User feedback, heatmap and behaviour tracking
- Monitoring of click behaviour, CTRs, dwell time, bounce rates
- Performance reviews of campaigns, website, social media, SEO/SEA, e-mail marketing, automation
- Workflows and lead scoring/nurturing/management, funnel
- Development of standardised reports, dashboards
- Data management workflows and routines
- Data enhancement via web services or Operations Hub
- Optimisation of the data model
- Event tracking
- Establishment of reports